These Black-owned brands put babies and children first. They provide sustainable and natural products to help parents care for their little ones.
Protecting little ones by using better products
Natural parenting is often many people’s introduction to changing their lifestyle to be more sustainable, less wasteful, and non-toxic. Some people may not think much about what all is inside of a product or the unnecessary parts it contains. However, when people become worried about how it impacts a new little human, that can change. As the song goes, “I believe the children are our future. This phenomenon proves that many of us believe it, too. Whether you start your natural living journey for your child, or continue it now as a new parent, it’s so helpful to have access to brands that provide the items that you need to live more sustainably with children.
The importance of Black-owned brands for babies and kids
For Black History Month 2022, I am highlighting 100 Black-owned brands that sell natural, non-toxic, sustainable, and environmentally conscious products. Brands like these are our future. They will one day serve as a lesson in the historic movement of the increasing number of Black-owned businesses being created right now. They’re also sustainable, which is so important for our collective future. Shop these Black-owned brands for sustainable children’s clothes and gear every day of the year.
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Black-Owned Natural & Sustainable Cleaning Brands:
1) Le Petit Organic
Based in New York, Le Petit Organic (LPO) is owner Sanjay’s vision for diversity and inclusion in the children’s sustainable, handmade, and vintage-inspired clothing marketplace. Sanjay also launched Le Petit Elle (LPE) in 2016 as a private label collection of vintage items for the modern girl. Both collections are made of mostly natural fibers and organic cotton. LPO also sells toys, gifts, accessories, and even some Montessori favorite toys, such as the Maileg mice, accessories, and friends.
Shop Le Petit Organic
Follow @lepetitorganic on Instagram
2) Crunchy Boutique
Crunchy Boutique is a Black-owned and family-owned company by Lauren Cain, Keema Echols (her mom), and Brandon Echols (her brother) – it’s all about babies, families, and living naturally. They carry products from several brands, but they’ve also branched out to create their own brands. West Coast Dipes is their cloth diaper brand, and it is one of my favorites because of the excellent fit and great absorption!
Shop Crunchy Boutique
Follow @crunchy_boutique on Instagram
Related article: Black-Owned Cloth Diaper Brands
3) Stina & Mae
Fashion journalist turned baby product designer, Mishell, started the Stina & Mae journey with the simple need to create the SAFI Changing Mat. The company is named for her great grandmother, Susie Mae, born in her family’s first-generation removed from slavery, and her grandmother, Ernestine, who was the definition of “our ancestors’ wildest dreams.” The Stina & Mae changing mats are made of faux leather, and they carry organic cotton products such as bibs and burp cloths.
Shop Stina & Mae
Follow @stinaandmae on Instagram
4) Happy Mango
Phnewfula Frederiksen opened the flagship Happy Mango location, an eco-friendly baby boutique, in Atlanta, Georgia. Their motto is simple – they believe that going green can be both affordable and stylish! With a wide range of product offerings, you can find anything from natural toys and clothes, to cloth diapers, to strollers and car seats at Happy Mango.
Shop Happy Mango
Follow @shophappymango on Instagram
5) Darlyng & Co.
I first remember Darlyng & Co. for creating the first Black-owned teething mitten that I knew of. It is the signature product created by founders Carl and Tara Darnley that helped launch Darlyng & Co. This brand provides “everyday essentials for everyday parenting” while also being mindful and providing eco-friendly and natural products. For expecting parents, there is a baby registry option – which happens to be the first by a black-owned company! Darlyng & Co. is paving the way with many firsts, and we love to see it!
Shop Darlyng & Co.
Follow @darlyngandco on Instagram
save 10% on your order with code ‘oldworldnew’
6) Pretty Please Teethers
Kelli started Pretty Please Teethers with the mission of making “safe, stylish, and natural items” for her child. Since 2017, it has continued to grow as the PPT team creates most of their eco-friendly silicone baby products in United States (Utah). PPT also offers really cute silicone toys that double as teethers, such as nesting toys and flashcards.
Shop Pretty Please Teethers
Follow @prettypleaseteethers on Instagram
7) Yinibini Baby
Soyini got her inspiration for fashion from her Great Aunt Jean and her inspiration for color, texture, and pattern from her Uncle Reggie in their home in Guyana, South America. After graduating college, she started Yinibini Baby to create and sell organic cotton clothing – both blank and with her original illustrations. You can also find cute toys made from organic cotton, handmade organic cotton bibs, books, and more when you order from Yinibini Baby.
Shop Yinibini Baby
Follow @yinibinibaby on Instagram
(Color: Tamale Sunrise)
8) The Rooted Baby Co.
A love letter to her Ghanian culture, Alfreda Abena created her first creation for The Rooted Baby Co. after her son Noah Kofi was born. The baby accessories – hair bows and bow ties – that she crafts from bold and beautiful Ghanian fabric show us a peek into that vibrant culture. The Rooted Baby Co. also offers adorable modern gift boxes with cotton and bamboo swaddle gift sets, toxin-free silicon bibs, bowls, and utensils in the most beautiful modern boho colors, and more.
Shop The Rooted Baby Co.
Follow @rootedbabyco on Instagram
9) Junobie
Nickey was a mom who was simply tired of subpar options for storing the breastmilk that she pumped at work for her second child when she got the idea to develop Junobie – the world’s first reusable breastmilk bag! Instead of single use plastic bags that are difficult to work with, Junobie bags are plastic-free and can be used time and time again!
10) Play Pits
Last, but not least, here’s one for the big kids – for that stage of aging into needing deodorant if one has a desire to deter the scents that come along with it. Play Pits was created by Chantel Powell when she realized there were no safe or confidence-boosting deodorants on the market for her 6 year old son. This is where her years of crafting her own beauty products came in handy. She made her son some deodorant, and he thought it was so great that he wanted her to make it for everyone. This duo and their love for creating natural beauty products + sharing good things with others have helped many young kids confidently start wearing their 100% all-natural, Play Pits.
Final Thoughts on Black-Owned Natural & Sustainable Cleaning Brands
These brands, among many others, are filling many voids in the marketplace – both specifically for Black parents and children, and for all parents who are searching for sustainable solutions to take care of their children. Shop these Black-owned brands all year long!
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