• to claim that something, most likely a product, is “green” (sustainable, eco-friendly), when it actually is not environmentally friendly at all.
• “It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.” – via greenwashingindex.com

Visit Greenwashing Index to learn more about greenwashing, spotting it, and holding companies accountable for it.