thredUP’s Secondhand Fashion Challenges the “Climate Change Is Not Real” Narrative
Secondhand Fashion + thredUP
I really love thredUP for making secondhand fashion accessible and trendy for women and kids. Not only is it a popular brand on the rise, it is a movement with roots in the sustainable community. Their entire purpose is to extend the life of clothes that were once worn and owned by someone else. People send in their lightly used clothes to thredUP in exchange for cash or store credit, and other people buy these items for a much lower price than they would have at retail stores.
As much as I love thrift stores, I also know that it is not everyone’s cup of tea. thredUP takes the guess work and “treasure hunt” style of searching out of the secondhand shopping experience. You don’t have to brave big crowds, overflowing clothing racks, and possible duds with thredUP. They double check the quality of each item ahead of time so that you’re shopping the best, latest, and greatest secondhand fashion finds.
Project re:made
thredUP teamed up with 12 artists to launch Project re:made to create shirts that basically says “yea, right” to the “climate change is not real” narrative. This project turns secondhand fashion into a tool that sparks conversations about climate change. Using secondhand shirts, they printed climate change influenced designs by the 12 artists on them. The shirts sold quickly, and I’m happy but sad about it. It’s great to see the support this project received. I’m just sad I wasn’t on time to claim one for myself. That’s what I get for checking it 4 days after it launched *insert facepalm emoji.*
The designs are quirky, fun, and thought provoking. If you were to wear one, it would definitely make you a target for good conversation all day long. These artists used their talents for the greater good and to prove that the planet is a priority, not an afterthought. I truly can’t get enough of the artwork, and I hope that thredUP creates projects like this again and again. You can check out the shirts and learn more about the artist by visiting the thredUP Project re:made page.
Giving Back
As fun as these shirts are, they also serve a major purpose. 100% of the proceeds from Project re:made go to Cool Effect. Cool Effect is an environmental non-profit that uses its funding to fight climate change. They give to carbon reducing programs worldwide, which helps prevent the greenhouse gas emissions that actually help to create climate change issues. Click over to learn more about how thredUP and Cool Effect are working together to help stop climate change.
Wanna Join In?
If you’re a slacker like me and missed out on all of the awesome shirts, don’t fret. You can give back and donate to Cool Effects in another way. For every public Instagram post shared that highlights the Project re:made artwork, thredUP is donating $1 to Cool Effects (up to $10,000)! You have until May 11, 2018 to chip in, so don’t hesitate! For more information about how you can join in, read the thredUP thrEDIT blog post.
Quick Facts:
- “By printing designs on secondhand shirts instead of producing new materials, shoppers reduce their carbon, waste and water footprints by 73% per shirt.”
- “Cool Effect has estimated each T-shirt sold in Project re:made reduces about 1 metric ton of carbon pollution, which is the equivalent of planting 95 trees that live for 10 years!”
- Fashion is one of the most polluting industries in the world, second only to petroleum.
My thredUP Finds
I love shopping at thredUP. Check out some of my finds!
Mustard yellow Old Navy Cardigan. Click photo to see similar ones at thredUP.
Blu Moon Dress – see more spring outfit inspo by clicking the photo.
My birthday outfit included a blouse and shoes from thredUP!
I hope you visit thredUP and Cool Effect to help make a positive change in the client with me! If you do, use code OLDWORLDNEW to save 35% on your first order of up to $50!
xoxo dolls & dudes,
Addie